I just had some instantaneous feedback on a tweet I made during #CruiseChat today...
A8. #CruiseChat fresh thinking on single supplements! Cruiselines have NO IDEA how upset travellers are to be told 200%. Innovate people!:)... and I was inspired to rant a little.
|The kind of cruise selfie most solo cruisers resort to|
creativecommons image donnieray on Flickr
Yes, explaining that "sometimes" there are reductions helps, but I can't tell them how or when those happen. And I add another name to my long list of people who want to be notified when there are waived or reduced offers....
But that doesn't really cut it. Already, the passenger has a bad taste in their mouth, and is disappointed. Hugely disappointed.
Yes, solo cabins make a difference, a BIG difference. In fact, they are one of the two things the cruise industry must do to win the trust of solo travelers.
The other is FRESH THINKING on single supplements.
FRESH THINKING on the value of solo travellers.
The solo cruiser is tired of being an afterthought, accommodated only when sailings are selling slow, or booking at the very last minute on the hope of a dream of a flash sale so low they can book by paying double of a cheap price.
What about the solo cruiser who wants to plan their dream vacation? What about the solo cruiser who isn't comfortable waiting until the last minute on the off-chance that there will be a bargain going to somewhere they want? What about the solo cruiser who knows that those last minute deals aren't really deals if you have to buy last-minute air to get there?
|Everyone likes a window at sea|
creativecommons image crdunn on Flickr
Do cruiselines even "get it" that sometimes the solo cruiser is one part of a couple that likes to travel alone on occasion? That the solo cruiser might travel at other times with friends, but also wants to travel alone, versus waiting around for a friend with the same interests and vacation time? That the solo cruiser may also be the one organizing a family reunion and might consider doing it on cruise if they weren't so put off by single-supplements?
I mean it when I say that cruiselines have NO IDEA how offended people are by these policies.
I am personally waiting for one executive at the top of a major cruiseline to have the light bulb go off on their mind, and turn the industry on its head over antiquated, unfriendly and off-putting single supplement policies.
Just in case you need some fresh thinking.....
|The delight of capturing a balcony selfie|
creativecommons image djs1021 on Flickr
What about reducing the single supplement, say, to 125% if you book year in advance?
What about varying the single supplement on "less-desirable" cabin types? What if there were no single supplements on obstructed view staterooms?
What about waiving the single supplement for 10% of cabins booked in a group?
What about ..... well, you get the idea.
Is anyone listening?
I look forward to the day when I am not embarrassed to explain the dismal reality of cruising to a new solo cruiser sitting across my desk.
I look forward to the day when I can engage with the solo cruiser, share in their excitement of their travel dreams, spend my time asking questions to learn more about their travel style and interests, so I can help them pick the cruiseline that is the best fit for them?
|The fun of seizing opportunitues to capture solo selfies at sea|
creativecommons image joshfriedmantravel on Flickr
I look forward to the day that I can simply be compassionate when I have a widow or widower telling me about how they loved cruising with their spouse and want to continue that spirit by sailing the cruise itinerary they still had on their bucketlist? I look forward to help that long time loyal cruise customer find a balcony they love, just like the one they enjoyed when they were a couple, and facilitate healing?
I look forward to feeling proud of how the cruise industry takes care of all its guests, treating them all with equal respect, and helping them all take the cruise vacation of their dreams.
I look forward to the day when someone, anyone, with the power to make change in this industry, decides to break the mold.
FRESH THINKING. That's all it is.
~end of rant ~